How Sports Prepares You For Entrepreneurship (part 1/2)

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It is no news again that the unemployment level in the country, particularly among youths, is alarmingly high. The President Goodluck Jonathan-led Government tried to curb this problem through encouragement of entrepreneurship
and small business development. As a consequence, many Nigerian youths have embraced enterpreneurship as an alternative career choice.

Participating in sports can actually help prepare the Nigerian youth for enterprenurship. Personally, I have been playing and watching sports since I was 5. Even though I don’t get to play and watch sports as much as I would like anymore, I have come to realise there are interesting similarities between sports and enterpreneurship.

Passion
This is a very key element in sports. If you are passionate to be the best in the sports you love, you can take that passion into everything you do, including enterpreneurship. A passionate person is always ready to go extra miles and get things done. This is essential in enterpreneurship. Most entrepreneurs are driven by a passion for their business. It is the force that keeps them working when things are falling apart.

Work Ethic
Sports is the epitome of hardwork, desire and dedication. Sometimes talent is not just enough. There is a common saying that “Hard work beats talent if talent doesn’t work hard.”  Sports can prepare one for the rigours and uncertainty that come with the enterprenuerial journey. Take heed to the words of former American baseballer, Derek Jeter, “There may be people that have more talent than you but there is no excuse for anyone to work harder than you do.”

Preparation
Former American swimmer and nine-time Olympic champion, Mark Spitz once said, “If you fail to prepare, you are prepared to fail.” Preparation is crucial in sports. Every sportsman trains and prepares very hard to have a competitive edge over his closest rivals. The same happens in business; it is hard to see a successful entrepreneur wake up one day and start a business the next. He must develop his invention idea into a product, find the right market for his product, determine how to reach them and also come up with a detailed plan on how to beat his/her competition, and that takes time and effort. It must be said that preparation is not a guaranteee that one will be successful but it increases the odds. Always remember the words of late Joe Paterno, American college football hall of famer “the will to win is important but the will to prepare is vital.”

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Self-Confidence
Self-confidence, not self-obession, is crucial to success in all aspects of life. Without self-confidence, we struggle to fit in. Sports helps raise the confidence level of an individual and this can trickle into all areas of the individual’s life. According to Dan O’Brien, former American decathlete and Olympic Gold medallist, “For many of us, who struggle with ‘fitting in’ or our identity – sports gives us our first face of confidence. That first bit of confidence can be a gateway to many other great things.” An enterprenuer must be self-confident to reach the zenith of his/her endeavours. Self-confidence allows one to take calculated risks but without self-confidence one will be scared to take risks and even if/when you do, nobody will believe in the risks you take.

Self-Discipline
This is one special quality that many successful people have acknowledged can lead to greater success, accomplishment and happiness in life. No personal goal or achievement can be reached without self-discipline. Lou Holtz, American College Football Hall of famer, once said, “Without self discipline, success is impossible, period.” Weakness for the bottle and women, drugs and gambling have ruined so many people. Sports can help one develop self discipline that can lead to success in all areas of life. This is in line with the words of Bob Cousy, a former American Basketball player, “Sports gives your life structure, discipline and a genuine, sincere, pure fulfilment that few other areas of endeavour provide.” In Sir Alex Ferguson’s book with Sir Michael Moritz, Leading, he praised Cristiano Ronaldo’s self-discipline not to deface his body, smoke or drink. He also said that Ronaldo keeps himself at about three kilograms below his natural weight to help him maintain his pace. Ronaldo is smart enough to know that if he doesn’t stick to his healthy lifestyle, he will regress. Every enterprenuer needs Ronaldo-esque self-discipline inorder not run his business into the ground.

….To be continued

The Olajumoke Orisaguna Story: From Inspirational to Exploitation

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I’m pretty sure that most of you must have read or heard from someone about the story that has made the country and international community buzz in recent weeks – the story of Olajumoke Orisaguna, the bread seller turned model.

Olajumoke, a 27-year-old mother of two, was just jejely doing her thing; hawking bread well set on her head in Sabo area of Lagos when she innocently stepped into a photo shoot of popular photographer TY Bello with Nigerian-born British singer Tinie Tempah.

The picture came out ‘perfect’ and she looking like a professional model. TY Bello took her under her wings; gave her a make over and helped her to feature on ThisDay’s Style cover. Ever since then, she’s been featured on CNN, BBC, Huffington Post, and virtually everywhere online.

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The genesis. Source: TY Bello

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I was really happy for Olajumoke and her family, and I likened it to the case of one stumbling across a new talent when we least expect it. You know how sports scouts go to games to watch a certain player and discover another talent altogether, much to their own surprise. Yeah just like that! After all, nobody is talking about Tinie Tempah who was supposed to be the main subject of the photo shoot.

I can imagine how many pastors who have used or planning to use Olajumoke, as a focal point, to prepare their semons since the story broke out. And telling their congregations to tap into such blessing when praying.

However, the Cinderella story of Jumoke went from inspiring to weird for me when I heard a luxurious apartment company in Lagos had given her a new apartment. I mean, there could be workers in that company who help in building those luxurious apartments but don’t live in one or even have a roof over their heads sef. But hey, we only get what we negotiate for and not what we deserve in life right?

The endorsement deals didn’t stop there. StanbicIBTC and PayPorte have also made her their brand ambassador, with the former awarding her two daughters scholarships up to university level. The National Identity Management Commission also hopped on the bandwagon when Jumoke paid a visit to their University of Lagos (UNILAG) office to register for her national identity card. They posted a picture of Olajumoke with one of their staff on the Commission’s official Twitter account with the caption “Olajumoke knows she needs NIN. She walked into a NIN centre yesterday unsolicited. Olajumoke is smart. Be like her.”

Olajumoke has become an overnight celebrity – a brand –  however I find this sudden metamorphosis tainted with hypocrisy and opportunism. The height of it came last week when Jumoke was scheduled to give a motivational speech at a conference in Abuja even though she doesn’t speak English fluently.

I am aware that the media love a sensational story and the story of Jumoke certainly offers them such sensationalism. As a result, everybody wants a piece of her as this seems to be the easiest path to embrace news headlines.

I had thought Olajumoke was feted by corporate bodies for humanitarian purpose or corporate social responsibility (CSR) but it has become a curious case of exploiting an innocent victim – a case of “Who no like to embrace the winner?” Just pause and ask yourself if these sudden philatronpists would have ever noticed Olajumoke on the streets or even bothered to buy the bread she sells when Shoprite bread and the like dey!

There are many people like Jumoke out there; still hawking one thing or the other or even positioned in front of strategic places asking for alms, who never get noticed or helped. Also, some of these big shots have househelps who have lived with them for years, who yearn for the smallest grain of such benevolence bestowed on Olajumoke.

Sooner or later, this story will fade out and  media will find something else to have their interest piqued. As a consequence, I sincerely wonder what will happen to her and her family when this honeymoon is over. Would she still have a luxury apartment? Would she make it in the modelling world? Would she set up her own beauty salon(s)? Would StanbicIBTC honour their promise and ensure her kids are educated up to tertiary level? And most importantly, would her family still be together? I guess only time has the answers to these questions.

Despite all these uncertainties surrounding this story, one thing is certain, the lady and her family definitely need all the protection they can get right now. I really hope her story won’t be a serious instance of “if you are reading this, it is already late” in the end.

Can Sports Help Strengthen The Naira?

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It is common knowledge that our economy greatly depends on crude oil production. It is also common knowledge that the International market price of crude oil has been dwindling since last year.

As a result, people from all walks of life have called on the Nigerian Government to diversify our economy. Many highlighted the need for the labour force to return to Agriculture whilst others have turned to enterpreneurship.

Interestingly, to be the best of my knowledge, no one has thought about sports as a solution to our economic mess. Despite sports being a reflection of life in all ramifications, including enterpreneurship. It is amazing how sports development is underrated in contributing hugely to the economy of our great nation.

“Football is like life.. it requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority.” – Vince Lombardi (American Football Hall of Famer).

Sports is popular for the entertainment, fun and thrill it affords the followers however many fail to realise that sports is big business – a multi-billion naira industry. John Abbamondi, vice president of the NBA’s Team Marketing & Business Operations division, described sports as “a people business.”

Sports can create jobs for many, generate income and support local, national and international economic development. United Nations Secretary Genearal, Ban Ki-moon, once said, “Sport has become a world language, a common denominator that breaks down all the walls, all the barriers. It is a worldwide industry whose practices can have widespread impact. Most of all, it is a powerful tool for progress and for development.”

There are so many ways sports can contribute to economic development in Nigeria such as:

1. Improving physical, mental and social well-being of the citizenry, which can affect the economy via total factor productivity.

2. It will also enhance income generation through the growth of businesses, entrepreneurship and job creation by fostering innovation and trade of sports-related sales and services. On a wider scale, it will boost international trade and foreign exchange earnings. This is in line with the objectives of the BuyNaijaToGrowTheNaira campaign led by Senator Ben Murray-Bruce, which is expected to get legislative backing from the Nigerian Senate soon.

3. Staging any sporting event, whether at local, national or international level, helps to promote national unity through universal values of fair play, mutual respect and friendship. It also opens doors for the host communities to showcase their rich cultural heritage to the world, making them more attractive for tourists and investors. As a consequence, the reputation of the host country is upgraded.

A fortnight ago, the World witnessed The Super Bowl, America’s sporting showpiece, between the Carolina Panthers and the Denver Broncos in Santa Clara, California. It was estimated that about 1.3bn chicken wings were consumed during the event whilst a 30-second advert for the game costs about $4.8m. Just pause and reflect on how these have contributed to the economic development of the host city and the United States at large.

In football, English Premier League (EPL) clubs are renowned for revenue and reportedly spent over £1bn on transfers this season for the first time, according to sports business analysts at Deloitte. However, the Chinese Super League have surprised everyone, outbidding EPL clubs, to emerge as the biggest spenders this January in football transfers.

The Chinese Government have turned their focus to sports as an area to promote economic growth ever since their export-driven economy slowed down. This turnaround started with the Chinese Super League and TV rights for the 2016 to 2020 seasons being sold for £1bn. President Xi has come out and said that by 2025 China wants to have a domestic sports industry worth $850bn (£564bn) so don’t be surprised if/when investors turn their attention to China in the coming years.

The good thing about Sports is that it is accessible to all. Sports help take children off the streets; giving them an avenue to channel their anger and boredom to something productive and educative. This is line with words of Edward Abbe, “The function of football, soccer, basketball and other passion-sports in modern industrial society is the transference of boredom, frustration, anger and rage into socially acceptable forms of combat. A temporary substitute for war; for nationalism; identification with something bigger than the self.”

Nevertheless, Nigerian Government can not do this on their own; they need both indigenous and foreign companies to invest in the development of sports in Nigeria either by sponsoring sports teams or sports events. Sports sponsorship is often adjudged to be the territory of big companies like Globacom, MTN, DSTV etc but small firms can gain a lot by stepping into the ring.

Sports sponsorship is one of the most attractive marketing environment for companies to invest in. Small companies don’t have to break the bank to sponsor a local sports team, stadium, event or kit design. This will afford them plenty of excellent opportunities to market and promote their brand, create valuable goodwill and build their reputation, and develop deeper customer relationships.

However, it is important for companies to note that sports, as a people’s business, is dependent on the consumers – the fans. So all prospective investors ought to think critically and be responsive to the fans’ attitudes before rebranding a sport inorder not to provoke the ire of fans.

Be My Valentine

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Welcome to the week of love. This week will climax with Valentine’s Day on Sunday. Valentine’s Day is a day set aside to make a special connection with someone special.

I had great hopes for my love life this year (I still do). Unfortunately, Valentine’s Day is around the corner and I still haven’t found anyone to be romantic and mushy with on that day.

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No try am

Some years ago, I wrote about love being overrated. How ignorant of me! I take that back. Pardon me. By the time I wrote that, I had an odeshi for all the arrows Cupid flung at me. However, a lot of things have changed since then. I have seen myself fall for a girl that I barely even know. Sounds weird, doesn’t it?

Unfortunately, she is oblivious of my existence and I am just like a teenage dirtbag.  Hello from the other side (wipes a tear). That draws me back to how my love life sucks more than Harvey Specter’s.

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Hello from the other side
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Cry me a river

I am still one of those single people that those in relationships believe they are lonesome and miserable, and avoid like a plague. And also ask questions like how do you single people do it? Who do you talk to when you are sad? Who cuddles you? Who asks ‘have you eaten’ or did you have a nice day?

Dependency is a habit that’s very hard to curb so single people try to embrace independence and be their own person. You see sometimes being single is better than being in a relationship. Sighs who am I kidding?

Love and relationships are one of the mysteries of the world (Proverbs 30:18-19) so these things aren’t white and black as they seem. They say “best things happen when you are not looking” so can someone tell Cupid that I have closed my eyes and he’s free to shoot another arrow of love my way and fill me with uncontrollable desire.

Now that I have made peace with Cupid, I’m hoping he will come to my rescue and put in a word for me with Aphrodite or Venus to send me a beautiful damsel (nke ukwu ya nwere nti) to be my valentine. Make I follow other people talk bae; my sex appeal de waste abeg!

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Beautiful damsel with hips (ukwu nwere nti)

Cupid please remember to let the prospective valentine know that I don’t want singlet and boxers as gifts this year. And oh, if you can’t find me a valentine, could you find someone to deposit some money into my account atleast.

How are you celebrating your own valentine? Do you have a valentine or are you still hoping to find one? Please share your plans in the comment section.

Cancer: Join The Fight

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Yesterday February 4 was World Cancer Day; a day set aside by the United Nations (UN)/World Health Organisation (WHO) every year to raise awareness about cancer and encourage its research, prevention, detection and treatment.

Cancer encompasses a wide range of complex diseases affecting various organs in the body. It is the leading cause of the death worldwide, according to World Health Organization (WHO).

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Despite this ailment being a scourge, its awareness, prevention and treatment is surprisingly still poor in Nigeria. It is really sad the way we take health issues in this country.

During the last general elections, neither All Progessive Congress (APC) nor People’s Democratic Party (PDP) mentioned health in their mainfesto. All focus was on economy, infrastructure and anti-corruption war.

Nigeria economy greatly depends on crude oil production in the oil-rich areas and the price of crude oil in the international market. However, there is still little or no awareness about the possible health hazards like cancer that will develop over time in those areas as a result of the exploration and exploitation of crude oil.

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Cancer is unfortunately ubiquitous; we are all affected by it whether directly or indirectly, consciously or unconsciously. Cancer-causing agents (carcinogens) are present in the air, food and water we are exposed to. Drugs, hormones, viruses, petrochemicals, bacteria, metals, radiation, tobacco, obesity and increased alcohol intake all increase cancer risk.

The U.S. Department of Health Services estimated that about two-third of all cancer cases worldwide is linked to our environment and our life style choices. WHO also estimated that about 100,000 new cancer cases occur in Nigeria annually.

This highlights the dire need for us, as a people, to prepare for the Tsunami that is about to break in cancer by raising awareness and promoting research for prevention and treatment of all cancer types. This will go a long way in reducing cancer incidence and cancer-related deaths in Nigeria.

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Luckily, cancer incidence is still lower in Nigeria than developed nations like the United Kingdom (UK) so there is need to nip it in the bud. James M. Allan, a Professor of Cancer Genetics at Newcastle University, suggested that the difference in life expectancy at birth in both countries may be the reason behind this.

The current life expectancy at birth in Nigeria is 52.62 years whilst life expectancy at birth in the UK is 80.54 years (source: CIA World Fact Book). And the median age of most cancers at diagnosis is often between 60 and 68 years.

The most prevalent cancers in Nigeria are breast, cervical and prostrate cancers. Cancer treatments are expensive but these are curable if detected early. The outlook for patients with these cancers is much better than two to three decades ago, with better cure rates and longer term disease freesurvival.

However, cancer treatment centres are very few in the country. And most of them lack modern equipment for diagnosing and treating the condition. It was reported last year that only two radiotherapy machines are functional in the country.

The Federal Government, in conjunction with the state and local governments, need to float and equip more mobile centres throughout the country to fight this scourge. And also create awareness about the causative factors, preventative measures, likely treatment options and facilities where such treatments are available. I implore them to also make provisions in the annual budget for extensive researches into all cancer types affecting Nigerians.

Cancer is no respecter of age, sex, ethnicity, religion, class, wealth, beauty, talent, intelligence, fame or power. But together we can all do something about cancer. Join the fight against cancer.